- 20/10/2024Exclusion is the action of preventing the occurrence unwanted content or advertisements on platforms or websites.
- 20/10/2024BigQuery is a Google platform that allows rapid analysis of large datasets, helping businesses to make decisions.
- 20/10/2024Big data are huge volumes of information that, when analysed, provide deep and valuable insights into behavior and trends.
- 20/10/2024Bidding is the competition between advertisements on digital platforms, based on bids and the quality of the ads.
- 20/10/2024The bid is the amount an advertiser sets for an advertiser to to pay for the display of its advertising…
- 19/10/2024The best-case scenario describes the ideal situation for the success of a project, assuming that everything goes according to plan.
- 19/10/2024Comparative analysis is the practice of comparing results of your business with other businesses or industry standards.
- 19/10/2024Bottom-line marketing is an advertising strategy that targeting specific audiences through direct and personalized actions.
- 19/10/2024Behavioural data concerns the actions of users and recorded to analyse their behaviour on the platforms.
- 19/10/2024Barriers to entry are difficulties faced by young people competitors to enter an established market.
