Category: SEO

  • 20/10/2024
    The buyer's journey describes the stages a consumer goes through, from the identification of a need to the decision to…
  • 20/10/2024
    The buyer personality is a profile that is created for to represent the ideal customer of a business, based on…
  • 20/10/2024
    Buyer behavior includes how consumers search, evaluate and decide to buy products or services.
  • 20/10/2024
    Buy buttons allow consumers to buy products directly through social networks or websites, without being transferred to another page.
  • 20/10/2024
    A business listing is the publication of basic information about a business on search platforms, facilitating its discovery by customers.
  • 20/10/2024
    Broad match is a keyword strategy that allows ads to appear for relevant, but not exact searches.
  • 20/10/2024
    Navigation is a tool that shows the user 's path through a website, helping them to understand their location.
  • 20/10/2024
    Brandwatch is a platform that monitors and analyses conversations in the social networks to help businesses understand their reputation .
  • 20/10/2024
    The departure rate is the percentage of visitors leaving from a website without interacting with its content.
  • 20/10/2024
    The bottom funnel search includes words-keywords that users use when they are ready to complete the purchase of a product…