The 5 P’ s of marketing are the five key factors that influencing the performance of a digital marketing campaign. These factors are:

• the product,
• the price,
• the promotion,
• the place and
• people.

Each factor plays a critical role in our strategy and the success of our marketing. For example, if we are launching a new product, we need to think about how to promote it, what the price will be and who our ideal customers are. The 5 Ps of Performance is a useful tool to analyze and improve our digital marketing strategies.