A/B testing is a method that allows us to compare two versions of a page or campaign to see which one works best. With this process, we can test different variations on elements such as titles, images or buttons. The goal is to find the most effective option to increase performance. For example, if we have a page with a “Buy Now” button, we can create two versions: one with a red button and one with a green button. Then, we’ll track which version wins more customers. So we can decide which button to keep.