The term “Above The Fold” refers to the part of a web page that is visible without having to scroll. This section is critical, as visitors see it first and are more likely to be drawn to it. It’s important to place the most important elements, such as offers and buttons, in this area. For example, on an e-commerce website, “Above The Fold” might include a large image of the product and a “Buy Now” button. This way, visitors can immediately see what we want to promote.