The term “Ad Unique User” refers to the number of unique users who have seen an ad, not counting multiple views. For example, if the same ad is shown three times to the same user, that user will only be counted once as a unique user.
The term “Ad Unique User” refers to the number of unique users who have seen an ad, not counting multiple views. For example, if the same ad is shown three times to the same user, that user will only be counted once as a unique user.