The “average order value” (AOV) is the average amount of money customers spend on an order in a business. For example, if a business has a total of 10 orders worth EUR 1 000, the AOV would be EUR 100 per order.
The “average order value” (AOV) is the average amount of money customers spend on an order in a business. For example, if a business has a total of 10 orders worth EUR 1 000, the AOV would be EUR 100 per order.